Limited availability · The practice takes a small number of engagements at a time · Join the waitlist

// GCC market entry, executed personally · now taking limited engagements in Brazil, Italy, Spain & Portugal

Proven before it's planted.

One senior operator tests your GCC market, then personally executes, sales, compliance, tenders, channels, before you commit an entity or a hire. For founder-led tech, SaaS, cybersecurity, and AI companies making their first Gulf entry. 25 years in enterprise technology. 12 in the Gulf.

Limited availability. Write anyway, I'll reply with realistic timing, in writing.

25
Years in enterprise technology
12 of them in the Gulf
4
Languages
EN · IT · ES · PT
3
Regions, from the inside
Gulf · Europe · Latin America
1
Principal, no junior bench
The person you meet does the work

// The front door

Every engagement starts with the GCC Market-Entry Diagnostic.

A fixed-scope test of your Gulf market, run against your actual product, price point, and target accounts, before you commit anything permanent.

What's tested

Commercial viability, legal and regulatory feasibility, and product and technical fit, in the UAE and KSA, with every stakeholder who can say no mapped, not just the one who says yes.

What you get

A dated, written verdict with the evidence attached: what was tested, what the market said, and whether committing an entity or a hire is justified. Not a template.

What it costs

A fixed fee, quoted plainly in the first conversation, before anything is signed. No day rates, no meter running.

If the ground proves out, I stay on and execute. Same person, no handoff.

If it doesn't, you get a documented no, and that's half the value. If the market says don't come, you hear it from me first, dated, in writing, with the evidence attached. The fee is the same either way. An advisor who's only paid when you enter will always find you a reason to enter. And a no is the cheapest thing you'll ever buy in the Gulf: it frees the entity budget, the local hire, and a year of your attention for the market that deserves them.

What the Diagnostic covers →

// The practice

"Most foreign tech vendors don't lose the Gulf on product. They lose it on three things they treat as afterthoughts: the wrong partner, a data assumption that was illegal, and a 'senior' relationship that was a junior with a title. Connections aren't commitment, someone personally accountable is."

// Process over connections

"Everyone already knows someone important, that's the starting line the whole market is standing on. A good contact gets you a meeting. A mapped stakeholder list gets you a result. Agentic AI runs my CRM and drafts my reports, so my time goes into the one thing it can't do: the relationship that decides whether a stakeholder is with you or against you."

// Latest thinking

All insights →

If you're entering the Gulf, or stuck in it, let's have one serious conversation.

No deck. Tell me where you are and where you want to be. I'll tell you plainly whether and how I can help.

Book a call