Interim & fractional executive · Gulf · Europe · Latin America
Commercial, security, or regional — in a market you don't live in. Interim, full-time, when a role is unfilled and there's a date on it. Fractional, a few days a month, when the market is real and the headcount isn't. 25 years in enterprise technology. 12 in the Gulf.
Limited capacity. Write anyway, I'll reply with realistic timing, in writing.
The problem this solves
You know you need someone senior in that market. You can't justify the headcount until you see revenue, and you can't see revenue without someone senior. Two quarters go by inside that loop. I fill the role while you find out — and I've held versions of all three roles on payroll.
Three roles, one operator
01Pipeline, deals, tenders, channel and partner structure, sales methodology and CRM discipline — and the number itself.
Security posture as a commercial asset. EU AI Act · SDAIA · UAE PDPL · LGPD · NIS2 · GDPR. The compliance ask that decides contracts.
Presence, partners, institutional relationships, local hiring — and the honest verdict on whether the region should exist yet.
The front door
A fixed fee, a defined scope, and a verdict that is allowed to be no. Not a report — the first month of the job, done properly, before either of us commits to the rest of it.
What happens in it
I sit in the role. Real meetings, real accounts, real stakeholders — not a discovery exercise. By the end of it I know whether the role is worth funding and so do you.
What you get
A dated, written verdict with the evidence attached: what the role actually requires, what the market said, and whether filling it permanently is justified yet. Not a template.
What it costs
A fixed fee, quoted plainly in the first conversation, before anything is signed. No day rates, no meter running. The fee is identical whether the verdict is go or stop.
If the role proves out, I stay in it — interim or fractional, same person, no handoff.
If it doesn't, you get a documented "not yet," and that is half the value. Before you decide, I'm paid the same whether I say go or stop. After you decide, I'm paid like someone who has to make it work. The incentive follows the question. A regional director costs you a search, a relocation package, and twelve months before you know whether the market was ever there. I cost you a month.
Interim or fractional? →The practice
"The most expensive decision you'll make this year isn't entering a market. It's the person you hire to enter it — and you'll make it on a CV, three interviews, and a market you've never worked in. That's less evidence than you'd accept for a €20,000 software purchase, for a decision you can't reverse for a year."
Accountable, not advisory
"A consultant is paid for the recommendation. An executive is paid for what happens next. I sit in your management meeting, carry the number, and report from a CRM you can log into — not a deck assembled the night before. A good contact gets you a meeting; a mapped stakeholder list gets you a result."
None of those figures are mine to publish. They are yours to add up, against a first month that ends in a written answer.
When not to buy it
You need capacity, not leadership.
You already have a working revenue engine abroad. Hire reps. A CRO on top of a machine that runs is an expense, not a fix.
You need a certificate, not a function.
If the ask is an audit delivered by a date, buy an auditor. I lead the function; I do not sign the certificate.
You already have the entity and the team.
Then the regional build is done. What you need is execution support, and that is a cheaper thing to buy than me.
Month one is fixed. It can end in “don’t fill this role yet.” The fee is the same either way.
Latest thinking
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No deck. Tell me which role is open and what has to be true in six months. I'll tell you plainly whether and how I can help — and whether you should be filling it at all.
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