Where I work
Twelve years in the Gulf, living and operating inside it — that's where the depth is, and I won't claim the same depth everywhere else. Europe and Latin America are where I'm native, in language and in how business is actually done.
The lead market and the one I know from the inside. Twelve years living there, in-region for major US and European multinationals across cybersecurity, identity, AI, IT and telecommunications. Government-adjacent buying, national transformation programmes, data-residency regimes that change what your architecture is allowed to be, and a commercial culture where the person who can stop a deal is rarely on the org chart. This is where a foreign vendor's assumptions cost the most, and where an operator who already knows the room is worth the most.
Eighteen years of enterprise and telco work across EMEA before the Gulf, including six years running South and Eastern Europe as a territory. Italian is my first language; Spanish and Portuguese are working languages, not phrasebook entries. On the regulatory side: EU AI Act, NIS2 and GDPR, which increasingly decide European contracts before the product is evaluated.
Portuguese-speaking, and the market where a European or Gulf vendor's usual assumptions break in the most expensive ways: LGPD, local structure requirements, and a buying culture that punishes remote management harder than most. Treated honestly here — this is where the practice is newest, and I'd rather say that than imply twelve years of it.
One honest note
"Three regions is a claim most independent advisors make and few can support. Mine is asymmetric on purpose: twelve years on the ground in one of them, two decades of enterprise work across the second, and native language plus regulatory fluency in the third. If you need the deepest possible bench in São Paulo, I'll tell you that isn't me."
Tell me where, and what has to be true in six months. I'll tell you plainly whether and how I can help.
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